The camera is making a grand rebranding in the sports field in many ways. Many inventions and innovations on the camera are breaking the monotony barrier in broadcasting and making an impact in the Major Sports Leagues. The video camera and coverage is taking new and interesting shapes treating viewers to new ways of broadcasting thanks to the advent in technology. Technology and the social media are particularly important as they capture the growing young and techno savvy generation in a way they love and understand. These inroads are giving sports coverage a new interesting look in 2017.
360 Fly camera manufacturers have made a pact with Tucson Roadrunners, an American Hockey league team, to give the fans a feel of the 360 camera at work. The company has fitted the roadrunners’ stadium with stadium with the spherical cameras. The pre season games were captured at 360 degrees from an angle that the Red White game had a unique perception of what really went down. The fans of course liked the new and welcome feel of the games. The camera company went further to mount a camera on the helmet of the referee. As he moved with the players and the rubber ball on the ice, the fans had a glimpse of what he usually sees and how he makes some of the decisions. The camera being an action gadget is shock and waterproof so it was quite at home and there were no specifically ‘new’ risks that could render it dysfunctional. Since a smart phone with a Bluetooth connection is sufficient to pair and control the shooting, the camera can be remotely controlled to take in all the scenes that the one controlling would wish to capture. Also, it is easy to share the captured media on social media as the phones are easily connected and many teams, including the Roadrunners, have a fan base that thrive online.Most of these videos captured by the spherical photos are shared on YouTube through the club’s account for easy access by the fans and those willing to be.
Facebook has entered into a deal with Univision to stream Major Soccer League matches live through the Univision page. The content will be made in a way that it will be adaptable to any device that can access Facebook and play the videos. The live games were to commence with the clash between Atlanta United and Chicago Fire on 18th of March. In the pipeline are plans to stream at least 22 league matches live for the fans of soccer and social media. Commentators versed with the Facebook streaming and access will be in place to help the viewers follow if not also enjoy the games. The commentators can directly engage with the commentators just as they react to posts by friends on the Facebook platform. And just like the YouTube videos, the live matches will still be available to the fans much later after the game has though, as expected, will not be live then. Facebook has done live streaming of the USA Olympic women exhibition game earlier while Twitter is intent on streaming the PGA golf tour live.
Technology with the social media gives a combination that will make the fans of the platforms and the games access their teams’ games anywhere and at any time. The live streaming is also calling for a change in tack of the traditional media as more people are moving to the convenience that the social media offers with most of these platforms offering service through hand held devices and having friends united and sharing whatever they feel connects them.
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